T-MobileUSis earnesttomakeits“boldest movesyet”at the press discussioninNew York City tomorrow afternoon. Freshoff the finished mergerof MetroPCS,the conduitwill once again tryto heed itselffromlarger wireless foesAT&T, Verizon Wireless,and Sprint.Andif prior appearancesby CEO John Legereareany indication,the summarywillyet againbe deliveredin showy fashion.

Unquestionably the singleofthemost sharp-wittedand unfiltered management teaminthe business, Legeremade waveswhenhewentonthe descent opposite mobile competitorsatthis year’s CES.He followedthat upwith an additional high-octane keynoteat T-Mobile’s“Uncarrier” event, exclaimingthat everybody indispensableto“stopthe bullshit” wireless pricing denotethat pushes long-term contractson subscribers.“Ifyou cometo T-Mobile,you’ve sealedyour final contract,”hesaidatthe time.

Butforallthe fad Legere conjures upon stage, T-Mobile’s newfound plan isn’tyet profitableoffwhereit countsmost:with customers.The association stays confirmedas America’s fourth-place mobile provider,andthat’saftershedding normal mobile contracts, introducing interpretation ratesthat undercut VerizonandAT&T,and eventually adding Apple’s iPhonetoits smartphone stable.

“We canceledour membershipinthe out-of-touch-wireless-carrier club.”That ensignhasbeendisplayedon T-Mobile’s websiteeversinceitsnew pricing skeletonwentinto effect. Unfortunately,we’ve seenlittle denotethat consumerson VerizonandAT&Tare canceling mostof anythingor peacefulto burst boatin awaitof T-Mobile’s vision.That’snottosay Legere’s counterparts aren’t noticing. Still, T-Mobile anticipating success equates to the healthier wireless ecosystemfor everyone,soitwillbeinterestingto seejusthow“bold”the freewheeling CEO decidestogo tomorrow,and either othersinthe attentionmay eventuallyhave bona fide meansfor concern.We’llbeat T-Mobile’s eventuality bringingyouthe headlinesasit happens.