Dots,the massivelypopular mobile game,is removing thenew fool around mode, permitting usersto pick up total dots by 6 levels regulatingthe“gravity mode shuffler.”It’s sponsoredby GE,whichis compellingits really geeky“Gravity Day”on 9 / 8 (9.8 m/sisthe forceof gravitational acceleration).

The partnershipwith GEispartofwhat Betaworks’ CEO John Borthwick calls“anew theatreinthe long-term expansionof Betaworksfromwherewebegan—as the hit-driven startup bureau—towhatwe dreamedto become: the data-driven media association ableof structureand compounding worth over time.”

Fox Searchlight not long ago workedwith 3 Betaworks companies— Digg, Tapestry,and Giphy—to fosterits film,The Way, Way Back.The understanding leveraged Betaworks’ infrequently different operationof assets. Foxbought 5 Tapestrystories, any poweredwith charcterised GIFsfrom Giphy,and promotedthemacross Digg. Giphy not long agomade an additional stirinthe promotion universewhenitcreated the approachto hide GIFson Facebook.AsAdWeeknot-so-subtlyputit,“Ifthe associationwere the GIF,it’dhaveto now embodythe content‘Cha-Ching!’”

Gravity modewill arrivethis Sundayon Androidand iOSandbe accessiblefor the single week. Betaworks’ SVPof product, Paul Murphy,describeshowitwill work.“Youcanthinkofitlike the‘zen’ modefor Dots.No timers,no restrictions,just bondas most dotsasyou’dlike.Ifyouget stuck,youcan clickthe sobriety button,which actsas the shuffler.Tomakeit happen,our group implemented the production enginesothe dots crop upto tumblewith sobrietyandmove formedonthe point of viewofthe phone.”