Alongsidethe proclamationofthenew Kindle Fire HDX tablets, Amazonhascreated 3 TV spots. Eachofthe spots concentrationon Mayday,the innovative tech await underlinethat allows usersto fastgetan Amazon await deputyto recordintotheir inscriptionand repair things.Youmightthinkofthe underlineas the practical“Genius Bar”forthe Kindle Fire series, yetof march Amazon doesn’t utterly on all sidesitin those terms.Inan interviewwithThe Verge, CEO Jeff Bezos forked outthat those creeped outby the deputycould spinitoff,but“you’dbe disablingthe biggest underlinewe’veevermade!”

Indeed, Amazon seemstobe wakefulthatit needsto travel the clever linein compelling Mayday.The 3 commercials outlay the lotof timemakingit something accessibleand approachable. Mayday allows Amazonto see whateverisonyour shadewhenyou callin,andthenthe deputycan pullonyour shadeor even without delay carry outyour tablet. One blurb even goesso distantasto indicate outthatwhileyoucan see the video pictureofyour await specialist,heorshe“can’t seeyou.”