Followingthe time-honored conventionof employing celebritiesas advisors, Lenovohasjust voiced Ashton Kutcherisits ultimate product engineer. Accordingto a press recoverfromthe company, Kutcher—who formerly complicated biochemical engineeringatthe Universityof Iowa—will work to one side Lenovo’s engineering teams aroundthe universeto“developand market”its Yoga lineof Windows 8, Windows RT,and Android automobile tablets.It’s hopedhe’ll speak up“inputanddecisionmakinginto design, specifications, software,and use scenarios.”

Ashton Kutcher’s initial duties crop uptobe compellingthe Lenovo Yogain the commercial,inwhichtheJobsstar proudly brandisheshisnew Lenovo ID card.Of course,he’sbyno equates tothe initial luminarytobe hiredby the tech company,and undoubtably won’tbethe last. Notable examples embody BlackBerry Creative Director Alicia Keys, Polaroid Creative Director Lady Gaga,and Intel’s Directorof Creative InnovationWill.i.am.

Inthe boxof Kutcher,however, Lenovomayatleastbe removingsome applicable expertise.The actor’s investmentsin startupslike Skype, Airbnb,and Path,notto discusshis purposeasan confidanttoThe Verge’sprimogenitor association Vox Media,are good publicized, definitionthe starmaydo some-morefor Lenovothan cynically lendhis faceto the product line.