T-Mobile’s assertive Uncarrier ad campaignshave drawnthe madnessofthe National Advertising Division.The NAD,which functionson interestofthe Better Business Bureauto“review inhabitant promotionfor truthand accuracy,”saysthatsomeof T-Mobile’s new barbs directedat oppositionAT&Thavebeen“flawed.”At emanateare adsand commercialsthat state T-Mobile’s network offers 50 percent some-more bandwidththanAT&T.Butinmakingthat claim, T-Mobileis focusingonAT&T’s HSPA network,while utterly ignoringitsfast-growing LTE footprint. Accordingtothe NAD,there’sno decisive justificationshowingthatAT&T’s altogether networkis sloweror some-more undilutedthan T-Mobile’s.

The NADis propelling T-Mobiletostopwiththe sweeping statementsandget specificabout regionsand scenarioswhereit offers improved service.Butthe wrist slaps do notendthere. T-Mobileisalso beingaskedtostop braggadociothatits network usesthe“most modernized technology”and offers“faster 4G service”than competingUS carriers. Under CEO John Legere’s stewardship, T-Mobile hasn’tbeen bashfulabout slammingitslarger rivalsintheUS wireless industry. Ad campaigns aside, Legere himselfoften in cold blood deridesAT&T, Verizon Wireless,and Sprint around Twitter.