Apple Reportedly Pitching Ad Skipping Record To Wire Companies

Apple Reportedly Pitching Ad Skipping Record To Wire Companies

Tim Stevens, perpetually good well knownas the whiskered fableand the cool ladyinthe areaof Engadget, once placed the tiny totalof incomeinto the gift gamblewith Gene Munster.Atquestion,asyou’lllikely surmise,was eitherornot Applewould reinvent radio prior totheendofthe year.The outfit’s CEOhassince upgradedthe Apple TVfrom the hobbytoan“areaof heated interest,”andit seemsthat discussionsare in truthinthe works. Jessica Lessin, beforeofWall Street Journalfame,hasbeen good well knowntobreakan Applestoryor two,andshe’s not long ago published the informthat puts Appleand wire companiesatthe listto pleadthe groundsof ad skipping.

Simplyput, Applewantsto suggest consumersthe capabilityto watch liveandon-demand programming“overan Apple set-top boxor TV”at the premium,with ads being skipped overand ISPs reception the cutofthe money.That money,of course,would clearlyhaveto drip downtothe companieswhoare removing (potentially) shaftedwhenit comesto air time,but sum surroundingthat idea appeartobe unclear.Of course, the singlecouldsaythat folksare already dependantto skipping ads,andif Apple’s craftinganideatomakeanythingfrom the materialisationthat’s already happening… well,youcouldcertainly suppose the singleor dual management team carrying the listen.

Filed under: Home Entertainment, HD, Apple

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Source:Jessica Lessin

Darren Murph
Source : http://www.engadget.com/2013/07/15/apple-tv-ad-skipping-rumor/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget

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